The best animated explainer videos make it clear how your product or service can solve your target consumers’ most frustrating problems, save (or earn) them money, or make their days less stressful and more enjoyable.Įxplainer videos frequently asked questions. Use Vimeo Create’s free explainer video software for Mac and Windows to create a DIY animated explainer video that shows viewers how your product can make their lives easier by demonstrating use cases and showing your audience how to use your product’s most useful features. Don’t simply rattle off a list of your product’s features. Stay focused on your target audience and their key pain points. Make explainer animations that show more and tell less. You’ll also want to storyboard your explainer and conduct a few practice run-throughs to ensure you’re hitting the right pace – fast enough to keep things moving without boring viewers, but not so fast that they can’t keep up. For an explanatory video with narration, that usually means a few hundred words for your written script. You only have 30 to 90 seconds to cover all the essential points, so a script is a must for any explainer video. Vimeo Create’s free explainer video making software makes it easy to edit and trim your video for the perfect length. If you’re creating an explainer video for a complex product,you can stretch it out to two minutes, but front-load your video with the most important information. Plus, videos between 30 and 90 seconds long tend to get more engagement on social media compared to longer videos. You’ll retain more viewers through the end of your video if you keep it under 90 seconds. Keep it around 30 to 90 seconds in length.Įxplainer videos should cover the essentials in a relatively short amount of time. These pro tips and expert best practices will help you create an impressive explainer video that looks like it cost thousands of dollars to produce. Pro tips for creating winning explainer videos.Įxplainer videos are popular marketing tools in the social media era, but you don’t need a professional video production studio to make an effective one. Help center Your questions, answered, in our support hub,.Success stories Get inspired by how others are using video to connect with the world.Vimeo blog Explore the best tutorials, inspiration, marketing tips and product news.
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